Established in 2008, Meici has been bringing the latest fashion trends and innovative online shopping experiences to Chinese consumers through digital platforms. As the first luxury e-commerce company ever existed in China, Meici has pioneered the luxury e-tailing industry by creating many ground-breaking experiences and services that later became industry standards. Its revolutionizary e-magazine "Mzine", which combines fashion media and ecommerce, created completely new e-shopping experiences to consumers. Because of its significant contribution and continuous leadership position in the market, Meici was named “the most valuable luxury ecommerce website” by PC Newspaper China in 2011. Meici is funded by SAIF, the Asia's leading top private equity firms.In 2014, Meici is strategically invested by HOUSE OF FRASER, the top British department store.